Logo Symbolism

The map of the Garden State expresses the Forum's primary focus on Southern New Jersey but recognizes the potential for synergy across the entire state of New Jersey. The funnel indicates the concentrating potential of ultimately harnessing the wealth and opportunity being created and then distributing the gains for benefit of the entire Southern New Jersey region.   Funding, new technologies, and people come into the funnel to provide the resources required for growth.

Southern New Jersey is an ideal untapped resource of people, of land, and of technology.  The "ribbon of growth" cutting through South Jersey foretells of the opportunity corridor to be created as a haven for energizing South Jersey's key value adding industries that include Medical, Information Technology, Food Processing, and Distribution.

The crisp, bold typeface represents the tremendous vision and initiative the Forum brings to untapping the potential of the Southern New Jersey economic engine.  The star highlights Camden and Glassboro as locations for Forum meetings.

The blue is a representation of skies, full of opportunity without clouds and obstacles, which can result from participation in the Forum.  Traditionally, green has signified the Garden State, and here it also signals growth and prosperity sure to come as a result of the Forum's endeavors.  The prosperity is seen as jobs and profits from developing the entrepreneurial potential in the region.